Brand tone refers to how your brand communicates across different situations. Each tone and writing style in Brand AI helps shape how your brand communicates in various scenarios. Selecting the right tone ensures your messaging aligns with your brand personality and resonates with your audience.

A formal tone emphasizes professionalism, structure, and respect. It avoids contractions, slang, and overly casual expressions, using complete sentences and proper grammar. This tone suits high-stakes communication or industries where decorum and clarity are essential, such as legal, healthcare, or finance.

The casual tone is conversational, friendly, and easy-going. It mirrors everyday speech, often incorporating contractions, emojis, and informal phrasing. This tone helps humanize your brand, making it approachable and relatable — ideal for social media or lifestyle content.

Humorous tone adds charm through wit, light sarcasm, or playful language. When used appropriately, it captures attention and builds engagement. While it entertains, it remains respectful and professional—great for less formal channels or brand moments designed to delight.

An inspirational tone motivates, uplifts, and energizes. It uses emotionally charged language, affirmations, and visionary phrases to create a sense of purpose. This tone is ideal for leadership messages, mission-driven campaigns, or content that calls audiences to dream big or take action.

The educational tone is clear, methodical, and instructive. It focuses on simplifying complex topics into step-by-step explanations. This style builds trust by being helpful, logical, and thorough, especially effective for guides, tutorials, or onboarding content.

An authoritative tone communicates expertise, confidence, and direction. It uses precise wording and often supports statements with facts, credentials, or data. This tone projects credibility and is effective when guiding decisions or presenting thought leadership.

The empathetic tone conveys compassion, patience, and understanding. It acknowledges the reader’s emotions and offers reassurance or support. This tone is essential in customer support scenarios, particularly when addressing complaints or sensitive topics.

A storytelling tone draws readers in through narrative. It builds a connection using personal anecdotes, vivid imagery, and emotional appeal. This tone is perfect for content marketing, case studies, and brand stories — anywhere your audience connects best through human experiences.

The technical tone is accurate, factual, and structured. It’s ideal for detailed documentation, product specs, or topics for knowledgeable audiences. This tone avoids ambiguity and ensures clarity through terminology and precision.

The simple tone emphasizes clarity and brevity. It avoids jargon and complex sentence structures, using plain language everyone can understand. This style is useful across all content types, especially when accessibility and readability are top priorities.

A persuasive tone is focused on influencing action. It uses confident language, emotional appeal, compelling arguments, and strong calls to action. This tone is ideal for marketing content, promotional emails, or any communication aimed at conversion.

When configuring your brand tone and writing style in Birdeye's Brand AI, you can select multiple traits that best represent your brand's communication style. However, certain combinations are restricted due to inherent tone and contradictions in communication intent.